Widely used in sunscreens and skincare products for its strong UV absorption, especially in the UVB range. It helps protect the skin from sun damage by filtering harmful ultraviolet radiation. Its water-soluble nature makes it suitable for use in lotions and gels, providing clear formulations without white residue or oily feel. Often combined with other UV filters to enhance broad-spectrum protection. Also used in cosmetic formulations for its photostability and low skin irritation potential.