Used as a natural colorant in the food and beverage industry, providing stable red to purple hues in products like fruit juices, wines, and dairy items. Exhibits antioxidant properties, making it valuable in nutraceuticals and dietary supplements aimed at supporting cardiovascular health and reducing oxidative stress. Investigated for potential anti-inflammatory and anti-aging effects in cosmetic formulations. Also employed as a biochemical marker in plant physiology studies due to its role in flower and fruit pigmentation.