Used in flavor and fragrance formulations for its minty, cooling aroma. Commonly found in oral care products like toothpaste, mouthwash, and chewing gum to enhance freshness. Also utilized in aromatherapy and topical analgesics for its soothing properties. Serves as a chiral building block in organic synthesis, particularly in the development of pharmaceuticals and agrochemicals. Occasionally used in research to study olfactory responses and sensory perception.