Used as a natural colorant in food and beverage products due to its bright red pigment. Commonly added to tomato-based products, sauces, and dietary supplements to enhance color and provide antioxidant benefits. Widely included in nutraceuticals and health supplements for its potential role in supporting heart health and reducing oxidative stress. Also utilized in cosmetic formulations for its skin-protective properties against UV-induced damage. Employed in animal feed to improve pigmentation in poultry egg yolks and farmed salmon.