Used primarily as an organic ultraviolet (UV) absorber in cosmetic formulations, especially in sunscreens and skincare products. It effectively absorbs UV radiation in the UVA and UVB range, helping to prevent skin damage and premature aging caused by sun exposure. Its oil-soluble nature makes it suitable for use in water-resistant sunscreen lotions, creams, and makeup products. It also exhibits good photostability, meaning it remains effective after prolonged UV exposure without degrading quickly. Often combined with other UV filters to enhance broad-spectrum protection. Due to its low skin irritation potential, it is commonly found in products designed for sensitive skin.