Used in perfumery for its pleasant rose-like scent, geraniol is a common ingredient in fragrances for soaps, cosmetics, and lotions. It serves as a flavoring agent in food products due to its sweet floral aroma. Also employed as a natural insect repellent, particularly against mosquitoes and ticks. Acts as a precursor in the synthesis of other fragrance compounds like citronellol and nerol. Found in essential oils used in aromatherapy for its calming and relaxing properties.