Used primarily in cosmetic and skincare formulations as a UV absorber, providing protection against sun-induced skin damage. It is commonly found in sunscreens, moisturizers, and lip products due to its ability to absorb UVB radiation. Its oily consistency also helps improve the spreadability and texture of topical products. Often combined with other UV filters to enhance broad-spectrum protection. Due to limited skin penetration, it is considered safe for use in leave-on and rinse-off products at approved concentrations.