Used as a natural coloring agent in foods and beverages due to its bright yellow-orange hue. Widely applied in dietary supplements for its antioxidant properties. Investigated for potential anti-inflammatory effects in managing conditions like arthritis. Studied for possible role in supporting brain health and reducing risk of neurodegenerative diseases. Explored in cancer research for its ability to influence cell signaling pathways involved in tumor growth. Applied in traditional medicine for wound healing and digestive support. Also incorporated into cosmetic products for skin health benefits.