Used primarily as an intermediate in the synthesis of azo dyes and pigments, this compound contributes to the production of colored compounds for textiles, inks, and coatings. Its amino and azo functional groups allow for structural modifications that enhance color fastness and stability. It may also find use in research settings for developing new chromophores or as a reagent in organic synthesis where azo coupling reactions are required. Due to its aromatic and azo structure, it is not typically used in consumer products directly but serves as a building block in industrial dye chemistry.