p-Coumaric acid is widely used in the food and beverage industry as a natural preservative due to its antioxidant properties, helping to extend the shelf life of products. In the cosmetic industry, it is incorporated into skincare formulations for its ability to protect the skin from UV-induced damage and reduce signs of aging. Additionally, it is utilized in the pharmaceutical sector for its anti-inflammatory and antimicrobial effects, making it a valuable component in treatments for various conditions. In agriculture, p-Coumaric acid is applied to enhance plant resistance to pathogens and environmental stress, promoting healthier crop growth. Its role in research includes studying its potential health benefits, such as its impact on chronic diseases and metabolic disorders.