Used as an intermediate in organic synthesis, particularly in the preparation of liquid crystals and advanced materials. It serves as a building block in the development of organic semiconductors and electroluminescent compounds for OLEDs. The bromine functionality allows for further cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. Also employed in the synthesis of pharmaceuticals and agrochemicals where extended aromatic frameworks are required. Its rigid terphenyl backbone contributes to thermal stability and structural control in supramolecular chemistry.