Used in organic synthesis as an intermediate for pharmaceuticals and bioactive compounds. The presence of both bromo and carboxylic acid functional groups allows for cross-coupling reactions and further derivatization. Commonly employed in the development of enzyme inhibitors and medicinal agents where the acrylic acid moiety acts as a Michael acceptor. Also utilized in the preparation of conjugated systems for materials science applications. Its structure supports building complex aromatic frameworks through palladium-catalyzed reactions.