Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceutical compounds. It serves in the development of bioactive molecules due to the presence of both bromo and amide functional groups, which allow for further chemical modifications. Commonly employed in the synthesis of substituted anilides and heterocyclic compounds with potential antimicrobial or anti-inflammatory activity. Also utilized in research settings for the construction of more complex drug-like molecules through nucleophilic substitution or palladium-catalyzed coupling reactions.