This compound is primarily utilized in organic synthesis as a key intermediate for the production of various pharmaceuticals and agrochemicals. Its bromomethyl group makes it a versatile building block for constructing more complex molecules through nucleophilic substitution reactions. It is often employed in the development of active pharmaceutical ingredients (APIs) where the benzonitrile moiety can contribute to specific biological activities. Additionally, the methoxy group enhances the compound's stability and reactivity, making it suitable for use in multi-step synthetic processes. Its applications extend to the synthesis of compounds with potential therapeutic effects, such as anti-inflammatory, antimicrobial, or anticancer agents.