This chemical is primarily used in organic synthesis, particularly as an intermediate in the production of pharmaceuticals and biologically active compounds. Its structure, featuring a bromoacetyl group, makes it a valuable reagent for introducing functional groups into target molecules. It is often employed in the synthesis of naphthalene derivatives, which are important in the development of drugs targeting inflammation, cancer, and other diseases. Additionally, its methoxy group enhances its reactivity in specific coupling reactions, making it useful in the creation of complex organic molecules for research and industrial applications.