Used primarily as an intermediate in organic synthesis, this compound serves in the production of fragrances and flavoring agents due to its aromatic character. It is also employed in the manufacture of specialty chemicals, including agrochemicals and pharmaceuticals, where its alkene functionality allows for various addition and cyclization reactions. Its phenyl-substituted structure makes it useful in creating more complex molecules through catalytic hydrogenation, epoxidation, or halogenation processes. Additionally, it finds use in research settings for studying reaction mechanisms involving alkenes.