Used primarily as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. It serves as a building block for introducing functional groups due to its reactive bromine and ketone moieties. Commonly employed in alkylation reactions and the preparation of heterocyclic compounds. Also utilized in the synthesis of dyes and fragrances where its reactivity allows for carbon-chain extension and functional group transformation. Its versatility makes it valuable in research laboratories for developing new bioactive molecules.