Used primarily as an intermediate in organic synthesis, especially in the pharmaceutical industry. It serves as a building block for the preparation of active pharmaceutical ingredients (APIs) due to the presence of both carboxylic acid and bromo functional groups, which allow for further chemical modifications. The compound is valuable in the development of chiral molecules and can participate in coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic and heterocyclic systems. It is also employed in the synthesis of anti-inflammatory agents and other bioactive compounds where the diphenyl and bromoalkyl motifs are required. Its structural rigidity from the diphenyl group enhances selectivity in asymmetric synthesis.