Used as an intermediate in organic synthesis, particularly in the preparation of fragrances and flavor compounds due to its stable aromatic structure and alcohol functionality. Its steric hindrance from the mesityl group makes it valuable in the development of specialty chemicals where controlled reactivity is needed. Also employed in the synthesis of pharmaceuticals and agrochemicals as a building block for more complex molecules. Additionally, it finds use in polymer chemistry as a modifier to influence solubility and reactivity in resin formulations.