2-Methoxy phenethyl alcohol is widely used in the fragrance and flavor industry due to its pleasant floral and honey-like aroma. It serves as a key ingredient in perfumes, cosmetics, and personal care products, adding a sweet and delicate scent. Additionally, it is employed in the formulation of food flavors to enhance the taste profile of various products, particularly those requiring a floral or fruity note. Its stability and compatibility with other compounds make it a versatile choice for creating complex and appealing fragrances and flavors.