2-Phenoxy-2-phenylethanol is commonly used in the fragrance and flavor industry due to its pleasant aroma. It serves as a key ingredient in the formulation of perfumes, cosmetics, and personal care products, imparting a floral and slightly sweet scent. Additionally, it is utilized in the production of air fresheners and scented candles to enhance their olfactory appeal. In the food industry, it is employed as a flavoring agent to add subtle floral notes to various edible products. Its stability and compatibility with other ingredients make it a versatile component in both industrial and consumer applications.