This chemical is primarily utilized in organic synthesis as a versatile building block for the creation of more complex molecules. Its unique combination of bromine and iodine substituents on the benzene ring makes it a valuable intermediate in cross-coupling reactions, such as Suzuki and Sonogashira couplings, which are essential in the development of pharmaceuticals, agrochemicals, and advanced materials. The methyl group further enhances its reactivity, allowing for selective functionalization. Additionally, it can be employed in the synthesis of liquid crystals and organic semiconductors due to its ability to modify electronic properties. Its halogen-rich structure also makes it a candidate for use in flame retardants and as a precursor in the production of dyes and pigments.