Widely used in organic synthesis as a key intermediate for constructing complex molecules, particularly in the preparation of pharmaceuticals and agrochemicals. Its structure, featuring both a bromo and a phenyl group, makes it valuable for cross-coupling reactions, such as Suzuki or Heck reactions, which are essential in drug discovery and development. Additionally, it serves as a building block for creating compounds with potential biological activity, including anti-inflammatory and antimicrobial agents. Its versatility in chemical transformations also makes it useful in material science for developing advanced polymers and coatings.