Methyl (2E)-3-(2-bromophenyl)prop-2-enoate is primarily used in organic synthesis as a key intermediate for the preparation of various pharmaceuticals and fine chemicals. Its structure, featuring a bromophenyl group and an ester functionality, makes it a versatile building block in the synthesis of complex molecules. It is often employed in cross-coupling reactions, such as Suzuki or Heck reactions, to create biologically active compounds, including potential drug candidates. Additionally, it serves as a precursor in the development of agrochemicals and materials with specific optical or electronic properties. Its reactivity and stability make it a valuable tool in medicinal chemistry and material science research.