(2-Bromo-4-iodophenyl)methanol is primarily used as an intermediate in organic synthesis, particularly in the development of pharmaceuticals and agrochemicals. Its structure, featuring both bromine and iodine substituents, makes it a versatile building block for constructing complex molecules. The compound is often employed in cross-coupling reactions, such as Suzuki or Sonogashira couplings, to create biaryl or aryl-alkyne structures, which are common motifs in drug discovery. Additionally, the presence of the hydroxyl group allows for further functionalization, enabling the synthesis of esters, ethers, or other derivatives. This chemical is also utilized in the preparation of ligands for catalysis and in the study of halogen bonding interactions in supramolecular chemistry. Its applications are largely confined to research and industrial settings, where it contributes to the development of new therapeutic agents and advanced materials.