Used primarily as a reactive monomer in polymer synthesis, enabling the production of specialty resins with enhanced adhesion and thermal stability. Its vinyl acetate functionality allows it to copolymerize with other monomers, making it valuable in coatings, adhesives, and protective films. The phenyl group contributes to increased rigidity and UV sensitivity, which can be exploited in photoresists and radiation-curable systems. Additionally, it serves as an intermediate in the synthesis of fragrances and pharmaceuticals due to its aromatic and ester characteristics.