Used primarily as an intermediate in the synthesis of pharmaceuticals and agrochemicals. Its reactivity allows for the introduction of the 3-bromo-4-methoxybenzoyl group into larger molecules, making it valuable in the development of active ingredients in crop protection agents and certain drug compounds. Commonly employed in carbonyl coupling reactions to form esters, amides, and ketones in multi-step organic syntheses. Its bromo and methoxy substituents offer sites for further functionalization via cross-coupling reactions, enhancing its utility in building complex aromatic structures.