This chemical is primarily used in organic synthesis as a building block for more complex molecules. It serves as an intermediate in the production of pharmaceuticals, particularly in the development of compounds with potential therapeutic effects. Its structure, featuring both a bromo and a hydroxyl group, makes it suitable for further functionalization through various chemical reactions, such as nucleophilic substitution or coupling reactions. Additionally, it can be utilized in the synthesis of agrochemicals and dyes, where its aromatic ring and substituents play a key role in creating specific properties in the final product. Its application is also seen in research laboratories for studying reaction mechanisms and developing novel chemical entities.