Used primarily as a food coloring agent, it imparts a vibrant orange to yellow hue to various products, enhancing their visual appeal. Commonly added to beverages, dairy products, and confectionery, it ensures consistency in color without altering flavor. In the cosmetics industry, it is utilized in formulations like lipsticks and creams to achieve desired shades. Additionally, it serves as a precursor in the synthesis of other carotenoids, which are valuable in nutritional supplements and animal feed for their health benefits. Its stability and safety make it a preferred choice in regulated applications.