Used in the fragrance and flavor industries as an aroma and flavor compound, particularly in perfumes, cosmetics, and food products for its fruity, green, and slightly floral notes, evoking natural fruit scents like apple or pear. It serves as a building block in chiral synthesis, especially in pharmaceuticals, where the α-methylbenzyl group acts as a resolving agent or chiral auxiliary. Its ester structure contributes to good solubility in organic solvents and moderate volatility, making it suitable for use in controlled-release fragrance formulations. Also employed in the synthesis of fine chemicals where stereoselectivity is important due to the presence of a chiral center.